Dr. Michael Bruce teaches graduate and undergraduate courses in marketing, research methodology, marketing research, and statistics at Anderson University in Anderson, Indiana.  He has taught both undergraduate and graduate courses at Geneva College, Maryville University, Saint Louis University, University of Pennsylvania, Robert Morris University, and Webster University.  In addition, Dr. Bruce has taught internationally with the Pacific Institute of Business Management at Petroleum College, Chongqing, China and The School of Management of China Economic and Trade Commission located in Chengdu. He has also consulted with an international non-government organization (NGO) in southern Africa. Dr. Bruce has taught in the Netherlands with the International Business Institute. He has worked for more than 16 years in both small and large companies like Wendy's, Southwestern Bell Telephone, North American Rockwell, and Funseekers, U.S.A. , with experience in marketing, management, and information systems.  His consulting experience includes advertising research, marketing research, and customer satisfaction measurement with companies and non-profit agencies. Dr. Bruce and his family live in Noblesville, IN.

 

 

Office Location:

Hardacre Hall, Room 123

Office Phone:

765-641-4009

Home Phone

317-774-0506

eMail:

mlbruce@anderson.edu

American Marketing Association: Professional Member

Association of Business Simulation and Experiential Learning: Professional Member

Christian Business Faculty Association (CBFA)

 

 

 

Doctor of Philosophy in Business Administration: Saint Louis University , 1996

> Major: Marketing

> Minor: Decision Science

Master of Science in Management: Maryville University (MO), 1987

> Major: Marketing

Bachelor of Science: University of Texas at San Antonio , 1977

Bachelor of Science in Education: Greenville College (IL), 1972

BSNS 2810 Principles of Marketing

BSNS 3510 Marketing Channels

BSNS 4110 Marketing Research

BSNS 4330 Marketing Management

BSNS 6270 International Business

BSNS 6350 Marketing Strategy

BSNS 6352 Stakeholder Relationship Management

BSNS 6356 Marketing Research

BSNS 6450 Competition and Strategy

BSNS 7700 Applied Statistics

BSNS 7710 Research Methods

IBI