MICHAEL
D. WIESE
PROFESSOR OF MARKETING
765-641-4365 fax: 765-641-4356
mdwiese@anderson.edu
CURRENT
SERVICE:
1996-current: Professor of Marketing,
Teach courses in marketing, research,
marketing communications and
marketing
strategy. Faculty at undergraduate level
plus teach in the Doctorate in Business Administration program and the Master
of Business Administration program.
Selected by
faculty for the John A. Morrison Award for service to
Selected by
students for the Robert A Nicholson Award for excellence in teaching (1997).
2003-current Associate,
Advancement Associates, Inc.
Marketing Consultant (recent marketing professional
experiences)
Completed a
situation analysis and market research plan to guide research for the
consideration of a campus expansion program for
Designed instrument and conducted
analysis of data for the “”Let Your Call Speak” project for Pastors’
Institute. 2006
Completed feasibility
study for The Flagship Enterprise Center with the purpose of testing demand for
educational programming in a new building.
2005.
Developed the
integrated marketing/communication plan for
Internal consultant to the Department
of Admissions, Anderson University, 1995-ongoing
Market Research and consulting for
Advancement Associates, Inc. 2005-06
Mennonite
Church USA-National study of members on giving patterns in support of the
denomination
Serve as program evaluator for the INvision AU program at
Serve as the program evaluator for the
Designed and led the strategic planning
process at the Park Place Church of God,
Conducted
market research study for Adriel Schools as part of a
team from Advancement Associates, Inc.
The research is designed to guide the corporate strategic planning process. Adriel is an
Provide corporate marketing training
for AmeriCare Communities, a large group of assisted
living complexes in
Completed a
feasibility study testing a curriculum concept for
Program evaluator for the Mennonite
Brethren Church Seminary in support of “The Calling Project,” a Lilly Endowment
supported program designed to encourage consideration of ministry among young
people in the Church. 2002.
Completed
feasibility study for the Anderson School of Theology testing the idea of a
partnership to deliver graduate theological education with Warner Southern
College in
Conducted
research on vocational planning and pastoral development in the
Conducted a national study of Sunday School curriculum needs for Concordia Publishing House,
Lutheran Church-Missouri Synod. Findings
are being used to develop curriculum for the Lutheran Church, 2000-2001
Marketing
Bridge Consultant to the Protestant Church-owned Publishing Association. Evaluated research of congregational resource
needs to assist publishers with marketing efforts. 1998-1999. Wrote the marketing bridge report and
advised specific denominational publishers on marketing strategy.
Researcher and
strategy consultant for the Mennonite Secondary Education Council. Conducted two major studies in support of the
secondary high schools of the Church and coordinate the development of a
marketing plan. 1998-2000.
Researcher and
consultant to the Mennonite Board of Education. Conducted two
major studies in support of higher education and serve on the Gideon Educational
Projects Committee (group responsible for the implementation of strategies to
build “church related colleges and college related churches.) 1995-2002.
Conducted market analysis leading to
the development of an Integrated Marketing Communication Plan for the ADVANCE
Program at
PRIOR
SERVICE:
1992-September 1997: Director,
*Built the program from 21 students at
one site to over 150 students located at three sites in
*Founded the Corporate Partners MBA
program in
Faucet,
Union Federal Saving Bank and Defense Finance Organization.
*Led
1990-1996: Associate Professor of Marketing,
EDUCATION:
Ph. D. Higher Education with emphasis in
marketing, minors in strategic planning and group dynamics, Loyola University
of Chicago, 1989.
M. B. A.
Master of
Business Administration
B. S.
Major in
Management and Marketing
EXPERIENCE
PRIOR TO
1984-1990 Olivet Nazarene University,
1993-1994 Assistant Store Manager,
McCartney’s Food,
1977-1982 Department Manager, Jewel Food Store,
SELECTED
PUBLICATIONS:
“Distinctiveness
in the Christian Business Department:
Salt and Light Paradigm Revisited,“ Accepted for publication in the Christian Business Academy Review, 2006
“Discovering
Distinctiveness through Institutional Retention Research,” Submitted for consideration
in Journal of Marketing in Higher Education 2005.
“The
Impact of Encouragement in the Development of Professionals for the Non-Profit
Service Sector.” Services Marketing
Quarterly. Volume
25, Number 3, 2004.
“Working
Together: Research driven cooperative
strategy for sister colleges,” College and University. Co-authored with Mr.
Richard Gerig.
Volume 76, Number 4, Spring 2001.
“Cultural
Orientation as a Predisposing Force in College Choice: A Replication,” Review of Higher Education,
Volume 24, Number 4. Summer
2001.
“College Choice in the Denominational
College: Cultural Orientation and
Student Decisions,” Research
on Christian Higher Education, Volume 7, Fall, 2000.
Deciphering Institutional
Distinctiveness, with Barbara Townsend and Jack Newell, ERIC Clearinghouse
on Higher Education/Association for the Study of Higher Education, Fall 1993.