EMMETT DULANEY

I. GENERAL INFORMATION

Class Meetings: Distance Learning/Online

Instructor: Emmett Dulaney

Office Address: Falls School of Business

Hardacre Hall, Room 231

Anderson University

Anderson, IN 46012-3495

Phone: 765.641.4126

Email: eadulaney@anderson.edu

Office Hours: By appointment

II. COURSE DESCRIPTION

Students examine the theories and practices of the management and marketing fields. Areas of study during this ten-week course will include the historic development of each field, as well as the management and marketing functions expected and demanded in the workplace today. Consideration of ethical issues in both fields will be emphasized throughout the study.

This course will utilize Moodle (http://moodle.anderson.edu) for course management.

III. OBJECTIVES OF THIS COURSE

1. To acquaint you with the challenges and opportunities present in both fields today.

2. To assist you in developing an informed philosophy of management and marketing and being able to articulate it to others.

3. To help you develop your knowledge and skills in these disciplines and be prepared to further study them at the MBA-level.

IV. REQUIRED TEXT AND MATERIALS

The Essential Drucker. Peter F. Drucker (2001) (ISBN: 0-06-093574-x).

Kotler on Marketing. Philip Kotler (1999) (ISBN: 0-684-85033-8).

There are other assigned readings from the Internet with links included in the syllabus. You must have a high speed Internet connection and be familiar with basic web operations.

V. COURSE REQUIREMENTS, POLICIES, AND EVALUATION PROCEDURES

A. Course Requirements

1. Final Exam (25%). There will be one comprehensive exam given at the completion of the course. Test format will be a combination of short answer and multiple choice. The test will cover the material from the two books, as well as the papers submitted, and all other assigned readings.

2. Papers and Quizzes (75%). A total of nine papers/quizzes are assigned – one at the end of each week of the course. The papers are to be at least 500 words each, written in Microsoft Word, and uploaded via Moodle. Each paper should include your thoughts and concerns, as well as research on the assigned topics. Late papers will NOT be accepted. Quizzes will be administered through Moodle.

Point Distribution

Final Exam . . . . . . . . . . . . 300

Papers/Quizzes. . . . . . . . . . 900

TOTAL . . . . . . . . . . . . . . 1200

B. Ethical Expectations

Students are expected to conduct themselves with the highest ethics. Individual assignments are to be done only by the student. All submissions handed in under a student’s name are to be limited to that student’s work. Any exception to these guidelines should be reported and discussed with the instructor. There is a ZERO TOLERANCE rule in effect for this area; any violations will result in a zero for the submitted material.

C. Instructional Strategies

This course will utilize assigned readings, and assigned studies. It will be beneficial if you read the text in the week assigned and be prepared to be tested on it during the final.

D. Evaluation Procedures

Grades will reflect your ability to perform at the graduate school level. The components of your final grade are outlined in the course requirements above. Letter grades for the course will be determined using the following criteria:

Grading Scale

A = 1116 – 1200 (93%-100%)

A- = 1080 – 1115 (90% - 92%)

B+ = 1056 – 1079 (88% - 89%)

B = 996 – 1055 (83% - 87%)

B- = 960 – 995 (80% - 82%)

C+ = 936 – 959 (78% - 79%)

C = 876 – 935 (73% - 77%)

C- = 840 – 875 (70% - 72%)

D = 720 – 839 (60% - 69%)

F = 0 – 719 (0 – 59%)

Assignments and examinations should be completed on the announced due dates. Material submitted after the due date, without prior approval, will not be accepted.

E. Policies Related to Students with Special Needs

Students having special problems that might affect their performance should notify the instructor during the first week of school. Possible arrangements can be made to work closely with the Learning Center, a tutor, or special time provided by the instructor.

VI. TENATIVE SCHEDULE

Week of	Chapters in Drucker	Chapters in Kotler	Other Reading	Paper(s)/Quiz	Notes
1	1,2,3		http://www.answers.com/topic/management http://www.amanet.org/ http://businessmanagement.suite101.com/ article.cfm/what_is_management_	PAPER: “The Difference between Management and Leadership”	Do not use the word “manage,” or any derivative of it in the first half of the paper other than in the heading. In the second half of the paper, compare and contrast management to leadership
2	4,5		http://www.managementhelp.org/ ethics/ethxgde.htm http://ethics.iit.edu/ codes/coe/academy.mgt.b.html	QUIZ: “Why Ethics is Important in Management”
3	6,9		http://ismindia.org/faculties/ ved/lecture05.html http://facultyweb.anderson.edu/ ~eadulaney/23925599.pdf	QUIZ: “How does Globalization affect Management”	Know what changes must managers make in order to be effective now that the world is flat.
4	10,11		http://www.managementhelp.org/ guiding/motivate/basics.htm http://www.witiger.com/marketing/ motivation.htm http://en.wikipedia.org/wiki/Motivation	QUIZ: “An Overview of Historical Perspectives on Motivation”	This quiz will include: · Scientific Management · Hawthorne Studies · Maslow’s Hierarchy of Needs · Hertzberg’s Motivation-Hygiene Theory · Theory X and Theory Y · Theory Z
5	12	1,2	http://www.tutor2u.net/business/ marketing/marketing_concept.asp http://www.netmba.com/marketing/ concept/ http://www.marketingpower.com/ content21257.php	PAPER: “What is the Marketing Concept”	Explain the marketing concept in terms that are as concise as possible and understandable to anyone Look at the 2004 AMA definition of marketing
6		3,4	http://en.wikipedia.org/wiki/ Relationship_marketing http://www.efuse.com/Design/ relationship-marketing.html	QUIZ: “What is Relationship Marketing”
7		5,6	http://www.12manage.com/ methods_product_life_cycle.html http://www.quickmba.com/ marketing/product/lifecycle/	QUIZ: “What is the Product Lifecycle”	Know about the product lifecycle and what likely happens to prices and profits throughout it.
8		7,8	http://facultyweb.anderson.edu/ ~eadulaney/16626064.pdf http://en.wikipedia.org/ wiki/Integrated_marketing	QUIZ: “What is Integrated Marketing Communications”	IMC is a fairly new concept but much debated.
9		9,10,11	http://www.bizhelp24.com/ marketing/distribution-channels-4.html http://en.wikipedia.org/ wiki/Distribution_(business)	QUIZ: “What are the Various Channels of Distribution”	Are intermediaries important in a day and age when everything is on the Internet?

Final Exam: Week 10 Hardacre Hall (room and time to be determined/announced)

NOTE: The aforementioned requirements, policies, evaluation procedures, schedule, etc., are subject to modification at the discretion of the instructor.