SYLLABUS
BSNS 4400-01
eCommerce
SEMESTER 2, 2009-2010
I.
GENERAL INFORMATION
Hardacre Hall, Room 232
Instructor: Emmett
Dulaney
Office Address: Falls
School of Business
Hardacre Hall, Room 231
Anderson
University
Anderson,
IN 46012-3495
Phone: 765.641.4126
Email: eadulaney@anderson.edu
Office Hours: Before class, or by appointment
Students examine the process of buying and selling
products, services, and information via digital technologies (typically the
Internet). Students gain familiarity with retail/business Web site design
issues, e-consumer behavior, the online order process and fulfillment, online
service, and related issues.
Business use of information and digital technology
is growing at an extraordinary pace. The use of these technologies is impacting
and transforming the value chain of organizations in virtually every industry.
This course examines the emerging trends and technologies defining the rules of
business in the developing information economy. The course is designed to
provide potential managers with an understanding of how the application of
information technology can provide an organization with a competitive
advantage. The emphasis of the course is on the managerial side of business as
opposed to the technical side. Therefore, the course does not focus on mastering
technologies themselves, but rather strives to develop an understanding of the
potential strengths and limitations associated with available information
technologies.
Upon successful completion of the course, students
will be able to:
1. demonstrate a fundamental
understanding of how the business environment is changing as the world evolves
into an information-driven economy;
2. competently discuss emerging
trends and digital technology applications driving e-business;
3. assess the potential impact
and value of marketing strategies and tactics utilizing digital technologies;
4. explain how digital
technology influences the value chain of an organization; and
5. identify potential legal and ethical
issues associated with the business-related use of digital technology.
Introduction to e-Commerce,
Second Edition. Rayport
& Jaworski (2004) (ISBN: 0-07-255347-2).
The Search: How Google and Its Rivals Rewrote the
Rules of Business and Transformed Our Culture. John Battelle, Portfolio (2005) (ISBN:
1-59184-088-0).
There will also be assigned readings from the Wall
Street Journal, Computer World, eWeek,
and other sources. Links to pertinent articles, or handouts, will be assigned
on a topic-by-topic basis.
1. Exams (30%). There will be three exams
given, including the final. Each exam will be equally weighted and the test
format will be a combination of short answer and multiple choice.
Each test will cover the material from the class lectures, presentations,
related text chapters, and assigned readings.
2. Projects (40%). There will be a number of
individual and group assignments throughout the semester,
and all involve competition between students. All assignments are due by the start of class on
the day they are assigned. Late assignments will NOT be accepted. Details on each project will be given in
class and posted in Moodle. The rubric for each
assignment will be given as well.
3. Presentations (20%). Students will choose, from
a provided list, an existing ecommerce company to study and report on. The
presentation to the class should be fifteen minutes with PowerPoint and/or
other visuals incorporated. Presentations will take place on Wednesdays.
For
the second presentation, the student is to create and formulate an
e-Commerce/marketing plan for a new company. The presentation should include a
complete plan of implementation. A paper of the plan is due with presentations
following.
A
rubric outlining grading for class presentations appears later in this
syllabus.
4. Quizzes (10%). Quizzes will be given in Moodle (scheduled) and in class (not announced). Quizzes will
cover material that has been previously assigned. There will be no opportunity for make-up if you are
absent on the day of a quiz, or forget to take it in Moodle
before the closing time.
Exams . . . . . . . . . . . . . . . . 300
Projects. . . . . . . . . . . . . . . .400
Class Presentations. . . . . . . 200
Quizzes . . . . . . . . . . . . . . . .100
TOTAL . . . . . . . . . . . . . . 1000
Attendance and participation is expected. Students should attend all class sessions
unless prevented from so doing by extenuating circumstances. It is the
students obligation to personally notify the instructor of any absence: in
advance, if possible. Two late arrivals and/or two early departures will equal
one absence. Please be mindful of the fact that, regardless of your reason(s)
for an absence, you are responsible for the material covered in class during
each session.
Students are expected to conduct themselves with the
highest ethics. Individual assignments are to be done only by
the student. All submissions handed in under a students name are to be limited
to that students work. Any exception to these guidelines should be reported
and discussed with the instructor. There is a ZERO TOLERANCE rule in effect for
this area; any violations will result in a zero for the submitted material.
This course will utilize lectures, discussion of
assigned readings, and assigned studies. It will be beneficial if you read the referenced
text before each class meeting and are prepared to discuss it.
Grades will reflect your ability to perform at the
college level. The components of your final grade are
outlined in the course requirements above. Letter grades for the course will be
determined using the following criteria:
A = 930 1000 (93%-100%)
A- = 900 929 (90% - 92%)
B+ = 880 899 (88% - 89%)
B = 830 879 (83% - 87%)
B- = 800 829 (80% - 82%)
C+ = 780 799 (78% - 79%)
C = 730 779 (73% - 77%)
C- = 700 729 (70% - 72%)
D = 600 699 (60% - 69%)
F = 0 599 (0 59%)
Assignments and examinations should be completed on
the announced due dates. Material submitted after the due date, without prior
approval, will have points deducted.
Students having special problems that might affect
their performance should notify the instructor during the first week of school. Possible arrangements can be made to work
closely with the
Cell phones should not be used in class. Phones should not be used for making or
receiving calls, or text messaging. Any phones used for this purpose, without
prior consent, will become the property of the instructor.
Eat before or after not during - class. Even though this class meets during what
could be considered lunch time, in order to prevent distraction to others,
there should be no eating or drinking in the classroom without prior consent.
|
Week of: |
Topic(s)/Activity |
eCommerce Text |
Google Reading |
Course objectives to map to |
|
|
1/11 |
Overview |
|
Chapter
1 |
2 |
|
|
1/18 |
Basics |
Chapter
1 |
|
1 |
|
|
|
|
Chapter
2 |
Chapter
2 |
1,2 |
|
|
1/25 |
Market
Opportunity Analysis |
Chapter
3 |
Chapter
3 |
1,2,3 |
|
|
2/1 |
Business
Models |
Chapter
4 |
Chapter
4 |
2,3,4 |
|
|
2/8 |
Strategy
Formulation |
Chapter
5 |
Chapter
5 |
2,3,4 |
|
|
2/15 |
EXAM
ONE (Ch. 1-5) |
|
Chapter
6 |
2,4 |
|
|
2/22 |
Market
Communications/Branding |
Chapter
6 |
Chapter
7 |
2,3,4 |
|
|
3/1 |
Implementation |
Chapter
7 |
Chapter
8 |
1,2,3,4 |
|
|
3/8 |
Metrics |
Chapter
8 |
|
3,4 |
|
|
|
Website
Development |
Chapter
9 |
|
3,4 |
|
|
3/15 |
SPRING
BREAK - NO CLASS |
|
|||
|
3/22 |
EXAM
TWO (Ch. 6-9) |
|
Chapter
9 |
2,4 |
|
|
3/29 |
Google
Today and Tomorrow |
|
Chapter
10 |
2,4 |
|
|
|
|
|
Chapter
11 |
2,5 |
|
|
4/5 |
Startups
in Depth |
|
|
1,2,3,4 |
|
|
4/12 |
Site
Architecture |
Chapter
10 |
|
4 |
|
|
|
Human
and Financial Capital |
Chapter
11 |
|
3,4,5 |
|
|
4/19 |
Media
Transformation |
Chapter
12 |
|
4 |
|
|
|
Public
Policy |
Chapter
13 |
|
5 |
|
|
|
Startup
Presentations |
|
|
1,2,3,4,5 |
|
|
4/26 |
Startup
Presentations |
|
|
1,2,3,4,5 |
|
|
5/5
(WED) |
FINAL
EXAM 9:30 (Ch. 10-13) |
|
|
|
|
NOTE: The aforementioned requirements, policies, evaluation procedures, schedule, etc., are subject to modification at the discretion of the instructor.
Existing Company Presentation Evaluation Form
|
Items
to Address in Presentation |
Points
Possible |
Points
Earned |
|
Company History founder, present owner,
mission, vision |
10 |
|
|
Financial Model for profit/not for
profit, public/private, date incorporated, stock issue/price, what is the value
of the company today |
10 |
|
|
Product how they make money, what/how do
they market, how many employees do they have |
10 |
|
|
Globalization where are the headquarters,
are they U.S.-centric, or do they have global operations |
10 |
|
|
Technology what type of web presence do
they have, software/hardware do they employ |
10 |
|
|
Community ethics, philanthropy, diversity |
10 |
|
|
Other awards, leaders, accolades |
10 |
|
|
Forecast what do you see for the future of
this company in terms of products, profits, technology, etc. |
10 |
|
|
Presentation is between 12-15 minutes in
length Presentation is between 9-11 minutes in
length Presentation is <= 8 minutes in length |
10 5 0 |
|
|
Presentation appropriately utilizes visuals Presentation uses some visuals, but would
benefit from more Presentation did not incorporate visuals |
10 5 0 |
|
Startup
Company Presentation Evaluation Form
|
Items
to Address in Presentation |
Points
Possible |
Points
Earned |
|
Need why is there a need for this company |
10 |
|
|
Company
mission, vision, structure (for profit/not for profit,
public/private) |
10 |
|
|
Product how will the company make money, what/how will they market, how many
employees will be needed |
10 |
|
|
Technology what type of web presence,
software/hardware will they employ |
10 |
|
|
Community
global/local, ethics, philanthropy, diversity |
10 |
|
|
Other who are the leaders, what are the metrics
that will be used to measure success |
10 |
|
|
Paper turned in as assigned Paper turned in late Paper not turned in |
20 10 0 |
|
|
Presentation is between 12-15 minutes in
length Presentation is between 9-11 minutes in
length Presentation is <= 8 minutes in length |
10 5 0 |
|
|
Presentation appropriately utilizes visuals Presentation uses some visuals, but would
benefit from more Presentation did not incorporate visuals |
10 5 0 |
|