SYLLABUS
BSNS 2810 – Principles of
Marketing
SEMESTER 2, 2009-2010
I.
GENERAL INFORMATION
Hartung
Hall, Room 232
Professor: Emmett
Dulaney
Office Address: Falls
School of Business
Hardacre
Hall, Room 231
Anderson
University
Anderson,
IN 46012-3495
Phone: 765.641.4126
Email: eadulaney@anderson.edu
Office Hours: Before class, or by appointment
Marketing: Real People, Real Choices (6th Edition). Solomon, Marshall, and
Stuart. Prentice Hall (2009) (ISBN: 978-0136054214).
1. Exams (40%). There will be four tests
throughout the semester, including the final at the end. Test format will be a
combination of short answer and multiple-choice. The tests will cover the
material from the class lectures, presentations, related text chapters, and
assigned readings, and all are comprehensive.
2. Projects/Assignments/Quizzes
(40%). There
will be a number of projects and assignments given as well as various quizzes
throughout the course of the semester. Quiz dates may or may not be announced
in advance, but they will only cover material that has been previously
assigned. There will be no opportunity for make-up if you are absent on the day
of a quiz. If you keep up with the readings, attend the class meetings, and
contribute to class discussions, this requirement will not represent a major
obstacle to successful completion of the course. You are expected to keep up
with current events in marketing and be able to discuss them on a weekly
basis.
3. Marketing Plan and Presentation
(20%). You
will work in a group throughout the semester to create two 10-12 page marketing
plans that are due in electronic form. The first will be done on an individual
basis, while the second will be done in groups. A presentation of the second
plan will be given at the end of the semester. Various elements of each
marketing plan may be collected throughout the semester.
Attendance and participation is expected. Students should attend all class sessions
unless prevented from so doing by extenuating circumstances. It is the
student’s obligation to personally notify the instructor of any absence: in
advance, if possible. Absences can have a negative impact on your final grade.
Unless prior arrangements are made with the instructor, late arrivals and/or early
departures are considered the same as an absence. Please be mindful of the fact
that, regardless of your reason(s) for an absence, you are responsible for the
material covered in class during each session.
Students are expected to conduct themselves with the
highest ethics. Individual assignments are to be done only by
the student. All submissions handed in under a student’s name are to be limited
to that student’s work. Any exception to these guidelines should be reported
and discussed with the instructor. There is a ZERO TOLERANCE rule in effect for
this area; any violations will result in a zero for the submitted material.
This course will utilize lectures, discussion of
assigned readings, and case studies. An informal atmosphere will be encouraged in which
you should feel free to share your comments, experiences, suggestions, analyses,
and criticisms within the group. It will be beneficial if you read the
referenced text before each class meeting.
Grades will reflect your ability to perform at the
college level. The components of your final grade are outlined
in the course requirements above. Letter grades for the course will be
determined using the following criteria:
Individual Marketing Plan . . 75
Final Marketing Plan . . . . . . 75
Presentation on Plan . . . . . . 50
Exam #1 . . . . . . . . . . . . . . 100
Exam #2 . . . . . . . . . . . . . . 100
Exam #3 . . . . . . . . . . . . . . 100
Exam #4 . . . . . . . . . . . . . . 100
Quizzes/Assignments . . . . .400
TOTAL . . . . . . . . . . . . . . 1000
A = 930 – 1000 (93% - 100%)
A- = 900 – 929 (90% - 92%)
B+ = 880 – 899 (88% - 89%)
B = 830 – 879 (83% - 87%)
B- = 800 – 829 (80% - 82%)
C+ = 780 – 799 (78% - 79%)
C = 730 – 779 (73% - 77%)
C- = 700 – 729 (70% - 72%)
D = 600 – 699 (60% - 69%)
F = 0 – 599 (0 – 59%)
Assignments and examinations should be completed on
the announced due dates. Material submitted after the due date, without prior
approval, will have points deducted.
Students having special problems that might affect
their performance should notify the instructor during the first week of school. Possible arrangements can be made to work
closely with the Learning Center, a tutor, or special time provided by the
instructor.
Cell phones should not be used in class. Phones should not be used for making or
receiving calls, or text messaging. Any phones used for this purpose, without
prior consent, will become the property of the instructor.
Food and beverages should not be consumed in the
classroom. In order to prevent distracting others around
you, refrain from eating and drinking during the fifty minutes that you are
sitting in this classroom.
Date: Reading: Activity/Assignment:
1/13 Introduction/Syllabus
Review
1/15 Ch.
1 (Current
Events)
1/18 Ch.
2
1/20 Ch.
2
1/22 Ch.
3 (Current
Events)
1/25 Ch.
3
1/27 Ch.
4
1/29 Ch.
4 (Current
Events)
2/1 Ch.
5
2/3 Ch.
5
2/5 Exam
One: Chapters 1-5
2/8 Ch.
6
2/10 Ch.
6
2/12 NO CLASS
2/15 Ch.
7
2/17 Ch.
7
2/19 Ch.
8 (Current
Events)
2/22 Ch.
8
2/24 Ch.
9
2/26 Ch.
9 (Current
Events)
3/1 Ch.
10
3/3 Ch.
10
3/5 Exam
Two: Chapters 6-10
3/8 Ch.
11
3/10 Ch. 11
3/12 Ch.
12 (Current
Events)
3/15 SPRING
BREAK – NO CLASS
3/17 SPRING
BREAK – NO CLASS
3/19 SPRING
BREAK – NO CLASS
3/22 Ch.
12
3/24 Ch.
13
3/26 Ch.
13 (Current
Events)
3/29 Ch.
14
3/31 Exam Three:
Chapters 11-14
4/2 GOOD FRIDAY –
NO CLASS
4/5
EASTER
TRAVEL DAY – NO CLASS
4/7 Ch.
15
4/9 Ch.
15 (Current Events)
4/12 Ch.
16
4/14 Ch.
16
4/16 Marketing
Plan Tweaks
(Current
Events)
4/19
4/21
4/23 (Current
Events)
4/26 Presentations
4/28 Presentations
4/30 Presentations
5/4 7:40-9:20 Final
Exam
NOTE: The aforementioned
requirements, policies, evaluation procedures, schedule, etc., are subject to
modification at the discretion of the instructor. Student’s experiences and
needs, as well as emerging knowledge, will be considered in modifying the
course syllabus.