SYLLABUS
BSNS 4400-01
eCommerce
SEMESTER 2, 2007-2008
I.
GENERAL INFORMATION
Hardacre Hall, Room 246
Instructor: Emmett
Dulaney
Office Address:
Hardacre Hall, Room 231
Phone: 765.641.4126
Email: eadulaney@anderson.edu
Office Hours: Before class, or by appointment
Students examine the process of buying and selling
products, services, and information via digital technologies (typically the
Internet). Students gain familiarity with retail/business Web site design
issues, e-consumer behavior, the online order process and fulfillment, online
service, and related issues.
Business use of information and digital technology
is growing at an extraordinary pace. The use of these technologies is impacting
and transforming the value chain of organizations in virtually every industry.
This course examines the emerging trends and technologies defining the rules of
business in the developing information economy. The course is designed to
provide potential managers with an understanding of how the application of
information technology can provide an organization with a competitive
advantage. The emphasis of the course is on the managerial side of business as
opposed to the technical side. Therefore, the course does not focus on mastering
technologies themselves, but rather strives to develop an understanding of the
potential strengths and limitations associated with available information
technologies.
Upon successful completion of the course, students
will be able to:
1. demonstrate a fundamental
understanding of how the business environment is changing as the world evolves
into an information-driven economy;
2. competently discuss emerging
trends and digital technology applications driving e-business;
3. assess the potential impact
and value of marketing strategies and tactics utilizing digital technologies;
4. explain how digital
technology influences the value chain of an organization; and
5. identify potential legal and ethical
issues associated with the business-related use of digital technology.
Introduction to e-Commerce,
Second Edition. Rayport
& Jaworski (2004) (ISBN: 0-07-255347-2).
The Search: How Google and Its Rivals Rewrote the
Rules of Business and Transformed Our Culture. John Battelle, Portfolio (2005) (ISBN:
1-59184-088-0).
There will also be assigned readings from the Wall
Street Journal, Computer World, eWeek,
and other sources. Links to pertinent articles, or handouts, will be assigned
on a topic-by-topic basis.
1. Exams (30%). There will be three exams
given, including the final. Each exam will be equally weighted and the test
format will be a combination of short answer and multiple choice.
Each test will cover the material from the class lectures, presentations,
related text chapters, and assigned readings.
2. Projects (20%). Students are required to
write one paper individually and compete in groups for two assignments. The
written paper is worth 120 points, while the two competitions are worth 40
points each. All assignments are due by the start of class on the day they are assigned. Late papers
will NOT be accepted. Details on each
project will be given in class and posted in Moodle.
The rubric for the written paper appears later in this syllabus.
3. Presentations (20%). On January 23rd,
students will choose, from a provided list, an existing ecommerce company to
study and report on. The presentation to the class should be fifteen minutes
with PowerPoint and/or other visuals incorporated. Presentations will take
place on Wednesdays beginning February 6th.
For
the second presentation, the student is to create and formulate an
e-Commerce/marketing plan for a new company. The presentation should include a
complete plan of implementation. A paper of the plan is due April 25th
with presentations running from April 25th to May 2nd.
A
rubric outlining grading for class presentations appears later in this
syllabus.
4. Quizzes (20%). Quizzes will be given in Moodle (scheduled) and in class (not announced). Quizzes
will cover material that has been previously assigned. There will be no opportunity for make-up if you
are absent on the day of a quiz, or forget to take it in Moodle
before the closing time.
5. Participation (10%). You are expected to attend
class and contribute to class discussions and activities. While coming to class
is important, merely attending and listening to the discussions is not
sufficient. If you keep up with the readings, attend the class meetings, and
contribute to class discussions, this requirement will not represent a major
obstacle to successful completion of the course.
Exams . . . . . . . . . . . . . . . . 300
Projects. . . . . . . . . . . . . . . .200
Class Presentations. . . . . . . 200
Quizzes . . . . . . . . . . . . . . . .200
Participation . . . . . . . . . . . 100
TOTAL . . . . . . . . . . . . . . 1000
Attendance and participation is expected. Students should attend all class sessions
unless prevented from so doing by extenuating circumstances. It is the
student’s obligation to personally notify the instructor of any absence: in
advance, if possible. Two late arrivals and/or two early departures will equal
one absence. Please be mindful of the fact that, regardless of your reason(s)
for an absence, you are responsible for the material covered in class during
each session.
Students are expected to conduct themselves with the
highest ethics. Individual assignments are to be done only by
the student. All submissions handed in under a student’s name are to be limited
to that student’s work. Any exception to these guidelines should be reported
and discussed with the instructor. There is a ZERO TOLERANCE rule in effect for
this area; any violations will result in a zero for the submitted material.
This course will utilize lectures, discussion of
assigned readings, and assigned studies. It will be beneficial if you read the referenced
text before each class meeting and are prepared to discuss it.
Grades will reflect your ability to perform at the
college level. The components of your final grade are
outlined in the course requirements above. Letter grades for the course will be
determined using the following criteria:
A = 930 – 1000 (93%-100%)
A- = 900 – 929 (90% - 92%)
B+ = 880 – 899 (88% - 89%)
B = 830 – 879 (83% - 87%)
B- = 800 – 829 (80% - 82%)
C+ = 780 – 799 (78% - 79%)
C = 730 – 779 (73% - 77%)
C- = 700 – 729 (70% - 72%)
D = 600 – 699 (60% - 69%)
F = 0 – 599 (0 – 59%)
Assignments and examinations should be completed on
the announced due dates. Material submitted after the due date, without prior
approval, will have points deducted.
Students having special problems that might affect
their performance should notify the instructor during the first week of school. Possible arrangements can be made to work
closely with the
Cell phones should not be used in class. Phones should not be used for making or
receiving calls, or text messaging. Any phones used for this purpose, without
prior consent, will become the property of the instructor.
Eat before or after – not during - class. Even though this class meets during what
could be considered lunch time, in order to prevent distraction to others,
there should be no eating or drinking in the classroom without prior consent.
|
Week of: |
Topic(s)/Activity |
eCommerce Text |
Google Reading |
Course objectives to map to |
|
|
1/16
|
Overview |
|
Chapter
1 |
2 |
|
|
1/21 |
Basics |
Chapter
1 |
|
1 |
|
|
|
|
Chapter
2 |
Chapter
2 |
1,2 |
|
|
1/28 |
Market
Opportunity Analysis |
Chapter
3 |
Chapter
3 |
1,2,3 |
|
|
2/4 |
Business
Models |
Chapter
4 |
Chapter
4 |
2,3,4 |
|
|
2/11 |
Strategy
Formulation |
Chapter
5 |
Chapter
5 |
2,3,4 |
|
|
2/18 |
EXAM
ONE (Ch. 1-5) |
|
Chapter
6 |
2,4 |
|
|
2/25 |
Market
Communications/Branding |
Chapter
6 |
Chapter
7 |
2,3,4 |
|
|
3/3 |
Implementation |
Chapter
7 |
Chapter
8 |
1,2,3,4 |
|
|
3/10 |
SPRING
BREAK - NO CLASS |
|
|
|
|
|
3/17 |
Metrics |
Chapter
8 |
|
3,4 |
|
|
|
Website
Development |
Chapter
9 |
|
3,4 |
|
|
3/24 |
EXAM
TWO (Ch. 6-9) |
|
Chapter
9 |
2,4 |
|
|
3/31 |
Google
Today and Tomorrow |
|
Chapter
10 |
2,4 |
|
|
|
|
|
Chapter
11 |
2,5 |
|
|
4/5 |
Startups
in Depth |
|
|
1,2,3,4 |
|
|
4/12 |
Site
Architecture |
Chapter
10 |
|
4 |
|
|
|
Human
and Financial Capital |
Chapter
11 |
|
3,4,5 |
|
|
4/19 |
Media
Transformation |
Chapter
12 |
|
4 |
|
|
|
Public
Policy |
Chapter
13 |
|
5 |
|
|
|
Startup
Presentations |
|
|
1,2,3,4,5 |
|
|
4/26 |
Startup
Presentations |
|
|
1,2,3,4,5 |
|
|
5/5 |
FINAL
EXAM 11:40 (Ch. 10-13) |
|
|
|
|
NOTE: The aforementioned requirements, policies, evaluation procedures, schedule, etc., are subject to modification at the discretion of the instructor.
Written
Paper Evaluation Form (worth 120 points)
|
Element |
Points
Possible |
Points
Earned |
|
Grammar/Spelling/Aesthetics: 0-3 errors 4-6 errors 7-10 errors Ř 10
errors |
25 20 15 0 |
|
|
Content: Paper fully
addresses the topic Paper does not address
minor issues Paper does not
address at least one
major issue Paper does not
address two or more major issues |
70 50 20 0 |
|
|
Length: Paper is the
assigned length Paper is less
than 90% of assigned length Paper is less
than 80% of assigned length Paper is less
than 70% of assigned length |
25 20 15 0 |
|
Group
Competition Evaluation
Twice during the
course of the semester, four teams will compete in projects to obtain better
Internet results than the other teams. Points will be awarded as follows:
First
Place Team: 40
points
Second
Place Team: 30
points
Third
Place Team: 20
points
Last
Place Team: 10
points
Existing Company
Presentation Evaluation Form
|
Items
to Address in Presentation |
Points
Possible |
Points
Earned |
|
Company History – founder, present owner,
mission, vision |
10 |
|
|
Financial Model – for profit/not for profit,
public/private, date incorporated, stock issue/price, what is the value of
the company today |
10 |