SYLLABUS

BSNS 2810 – Principles of Marketing

3 CREDIT HOURS

SEMESTER 2, 2007-2008

EMMETT DULANEY

I. GENERAL INFORMATION

Class Meetings: Monday, Wednesday, and Friday: 10:00 – 10:50

Fine Arts, Room 266

Professor: Emmett Dulaney

Office Address: Falls School of Business

Hardacre Hall, Room 231

Anderson University

Anderson, IN 46012-3495

Phone: 765.641.4126

Email: eadulaney@anderson.edu

Office Hours: Before class, or by appointment

II. Student Objectives (Goals for the course):

A. Students will be able to demonstrate comprehension of basic marketing terminology.

B. Students will gain insight into the development and presentation of a strategic marketing plan.

C. Students will be able to explain a systems theory of marketing.

D. Students will be able to analyze and critique current products, promotions, and distribution channels.

E. Students will be able to identify pricing strategies.

F. Students will be able to think critically, both as a marketer and as a consumer.

III. REQUIRED TEXT AND MATERIALS

Marketing, Fourteenth Edition (2008 Edition). William M. Pride and O.C. Ferrell, Houghton Mifflin Company (2008) (ISBN: 978-0618962297).

IV. COURSE REQUIREMENTS, POLICIES, AND EVALUATION PROCEDURES

A. Course Requirements

1. Exams (44%). There will be fours tests throughout the semester, and a final at the end. Test format will be a combination of short answer and multiple-choice. The tests will cover the material from the class lectures, presentations, related text chapters, and assigned readings.

2. Quizzes/Assignments/Participation (30%). You are expected to attend class and contribute to class discussions and activities. While coming to class is important, merely attending and listening to the discussions is not sufficient. Therefore, your evaluation in this area will be based largely on both the quantity and quality of your contribution to class discussions. In addition, there will be various quizzes throughout the semester. Quiz dates may or may not be announced in advance, but they will only cover material that has been previously assigned. There will be no opportunity for make-up if you are absent on the day of a quiz. If you keep up with the readings, attend the class meetings, and contribute to class discussions, this requirement will not represent a major obstacle to successful completion of the course. You are expected to keep up with current events in marketing and be able to discuss them on a weekly basis.

3. Marketing Plan (26%). You will work in a group throughout the semester to create a 10-12 page marketing plan that is due in electronic and hard copy form. Various elements of this marketing plan will be turned in throughout the semester in rough draft format in order to collect feedback.

B. Attendance Policy

Attendance and participation is expected. Students should attend all class sessions unless prevented from so doing by extenuating circumstances. It is the student’s obligation to personally notify the instructor of any absence: in advance, if possible. Absences can have a negative impact on your final grade. Unless prior arrangements are made with the instructor, two late arrivals and/or two early departures will equal one absence. Please be mindful of the fact that, regardless of your reason(s) for an absence, you are responsible for the material covered in class during each session.

C. Ethical Expectations

Students are expected to conduct themselves with the highest ethics. Individual assignments are to be done only by the student. All submissions handed in under a student’s name are to be limited to that student’s work. Any exception to these guidelines should be reported and discussed with the instructor. There is a ZERO TOLERANCE rule in effect for this area; any violations will result in a zero for the submitted material.

D. Instructional Strategies

This course will utilize lectures, discussion of assigned readings, and case studies. An informal atmosphere will be encouraged in which you should feel free to share your comments, experiences, suggestions, analyses, and criticisms within the group. It will be beneficial if you read the referenced text before each class meeting.

E. Evaluation Procedures

Grades will reflect your ability to perform at the college level. The components of your final grade are outlined in the course requirements above. Letter grades for the course will be determined using the following criteria:

Point Distribution

Marketing Plan Elements. . 160

Exam #1 . . . . . . . . . . . . . . 100

Exam #2 . . . . . . . . . . . . . . 100

Exam #3 . . . . . . . . . . . . . . 100

Exam #4 . . . . . . . . . . . . . . 100

Final Marketing Plan . . . . . 100

Magazine Article . . . . . . . . 100

Quizzes/Assignments . . . . .100

Participation . . . . . . . . . . . . 50

Topic Presentation . . . . . . . 50

Final Exam . . . .. . . . . . . . . 40

TOTAL . . . . . . . . . . . . . . 1000

Grading Scale

A = 930 – 1000 (93% - 100%)

A- = 900 – 929 (90% - 92%)

B+ = 880 – 899 (88% - 89%)

B = 830 – 879 (83% - 87%)

B- = 800 – 829 (80% - 82%)

C+ = 780 – 799 (78% - 79%)

C = 730 – 779 (73% - 77%)

C- = 700 – 729 (70% - 72%)

D = 600 – 699 (60% - 69%)

F = 0 – 599 (0 – 59%)

Assignments and examinations should be completed on the announced due dates. Material submitted after the due date, without prior approval, will have points deducted.

F. Policies Related to Students with Special Needs

Students having special problems that might affect their performance should notify the instructor during the first week of school. Possible arrangements can be made to work closely with the Learning Center, a tutor, or special time provided by the instructor.

G. Policies Related to Cell Phones

Cell phones should not be used in class. Phones should not be used for making or receiving calls, or text messaging. Any phones used for this purpose, without prior consent, will become the property of the instructor.

H. Policies Related to Food/Beverages

Food and beverages should not be consumed in the classroom. In order to prevent distracting others around you, refrain from eating and drinking during the fifty minutes that you are sitting in this classroom.

V. TENATIVE SCHEDULE

Date: Reading: Activity/Assignment:

1/16 Introduction/Syllabus Review

1/18 Ch. 1 (Current Events)

1/21 Ch. 1 Form groups for marketing plan creation

1/23 Ch. 2

1/25 Ch. 2 (Current Events)

1/28 Ch. 3

1/30 Ch. 3 MISSION/VISION/SWOT Due (Group)

2/1 Ch. 4 (Current Events)

2/4 Ch. 4

2/6 Ch. 7 ENVIRONMENTAL ANALYSIS Due (Group)

2/8 Exam One: Chapters 1-4, and 7

2/11 Ch. 5

2/13 Ch. 5

2/15 Ch. 6 MARKETING OBJECTIVES Due (Group)

(Current Events)

2/18 Ch. 8

2/20 Ch. 8

2/22 Ch. 9 (Current Events)

2/25 Ch. 9 SURVEY PROPOSAL Due (Group)

2/27 Ch. 10

2/29 Ch. 10 (Current Events)

3/3 Exam Two: Chapters 5-6, 8-10

3/5 Ch. 11 Presentation Topics assigned

3/7 SURVEY RESULTS Due (Group)

(Current Events)

3/10 SPRING BREAK – NO CLASS

3/12 SPRING BREAK – NO CLASS

3/14 SPRING BREAK – NO CLASS

3/17 Ch. 12

3/19 Ch. 13/14 MARKETING STRATEGIES Due (Group)

3/21 GOOD FRIDAY – NO CLASS

3/24 EASTER TRAVEL DAY – NO CLASS

3/26 Ch. 15/16

3/28 Ch. 17 (Current Events)

3/31 Ch. 17

4/2 Exam Three: Chapters 11-17

4/4 Ch. 18 MARKETING IMPLEMENTATION Due (Group)

(Current Events)

4/7 Ch. 19

4/9 Ch. 19

4/11 Ch. 20 EVALUATION AND CONTROL DUE (Group)

(Current Events)

4/14 Ch. 21 MAGAZINE ARTICLE Due

4/16 Ch. 21 Pricing Study Assigned

4/18 Ch. 22 PRICING STUDY Due

EXECUTIVE SUMMARY Due (Group)

(Current Events)

4/21 Ch. 22

4/23 Exam Four: Chapters 18-22

4/25 FINAL MARKETNG PLAN Due (Group)

(Current Events)

4/28 Individual Presentations

4/30 Individual Presentations

5/2 Individual Presentations

5/7 7:40-9:20 Final Exam

NOTE: The aforementioned requirements, policies, evaluation procedures, schedule, etc., are subject to modification at the discretion of the instructor. Student’s experiences and needs, as well as emerging knowledge, will be considered in modifying the course syllabus.