Text Box: FALL 2009 OFFICE HOURS M/W/F: 9-11 a.m. & T/R: 11 a.m. – 1 p.m. (Other hours by appointment) MISC. DOCS & MESSAGES OF INSPIRATION Peer Evaluation Forms It Couldn’t Be Done Live the Questions Patience CURRICULUM VITAE Learn about Professor Colvin’s profession background. • PROFESSIONAL PROFILE • TITLES HELD & PROFESSIONAL HIGHLIGHTS (ACCOMPLISHMENTS) • EDUCATION • TECHNICAL PROFICIENCIES & CERTIFICATIONS/TRAINING • PROFESSIONAL MEMBERSHIPS & COMMUNITY SERVICE • PRESENTATIONS & PUBLICATIONS • TEACHING EXPERIENCE • PROFESSIONAL & ACADEMIC COMMITTEE WORK COURSES OF INSTRUCTION INTRO TO VISUAL COMMUNICATION & PRODUCTION Coming soon to the Marketing Communications (Advertising & Promotions) Concentration! BUSINESS AS A PROFESSION ~ (BSNS 1050 – 2 credit hours) “I really enjoyed the strong examples you brought to each class and your openness. Thank you.” – Business as a Profession Student, Fall 2007. • Syllabus, Assignments and General Schedule • Link to student web site Link to Vango Notes Group Discussion Topics PRINCIPLES OF MARKETING ~ (BSNS 2810 – 3 credit hours) “An excellent course and professor. It’s great that she has such experience with hands-on applications.” – Principles of Marketing Student, Fall 2007 • Syllabus, Assignments and General Schedule • Link to student web site Link to Vango Notes CONSUMER BEHAVIOR ~ (BSNS 3220 – 3 credit hours) “I really learned a lot in this class, and found it incredibly easy to be excited about the information, largely because of Prof. Colvin. She is a great teacher who brings so much to the classroom and outside the class as well.” – Consumer Behavior, Spring 2007. • Syllabus, Assignments and General Schedule INTRODUCTION TO INTEGRATED MARKETING COMMUNICATIONS ~ (BSNS 3550 – 3 credit hours) “I enjoyed this class and the content that was covered. I was lost as a marketing major until I took this class and learned what I did…” – Integrated Marketing Communications Student, Fall 2007. • Syllabus, Assignments and General Schedule ADVANCED INTEGRATED MARKETING COMMUNICATIONS ~ (BSNS 4550 – 3 credit hours) “I really appreciated this class.… I think the best thing I really will take away from the class was a boost in confidence. When we presented (to the client) and I brought up the website, there was no way I would have done something like that at the beginning of the class, but after meeting with (the clients) and also the reassurance from you that we were doing well, I felt like I was able to have the confidence to bring it up. This was honestly one of the best group projects I have ever been involved in… Thanks again for the time and effort you put into the class; it really has been beneficial to me on a personal level.” – Brody Grimes, Advanced Marketing Communications, Fall 2007, December 2007 graduate. • Syllabus, Assignments and General Schedule IMC Plan Outline Case Study #1 Assignment Case Study #1 Visuals Case Study #2 Assignment Case Study #2 Ads Case Study #3 Assignment Case Study #3 Ads Case Study #4 Assignment Case Study #4 Ads SENIOR MARKETING SEMINAR ~ (BSNS 4440 – 1 credit hour, Writing Intensive) “Great professor! She’s very respectful to students and has great real world experience!” – Senior Marketing Seminar, Spring 2007. • Syllabus, Assignments and General Schedule Top 25 Indianapolis Ad Agencies Portfolio Guide • Portfolio Scenario Portfolio Evaluation Criteria Portfolio Evaluation Form • Tips for Applying Online The Importance of Grammar Interviewing 101 MORE STUDENT QUOTES Text Box: My Mission To lead the most fruitful, successful, and happy life that I can; using my God-given talents and strengths to better myself, my family and the society I live in. My Vision To leave the world a better place than it was when I entered it…to have accomplished my objectives based on the core values that I hold. Text Box: Quick Facts Married to Todd for 13 years 10-year-old daughter, Lauren 9-year-old son, Parker 3-year-old Bichapoo, Snowball 1-year-old Cavachon, Foxy Roxy B.A. Pepperdine University M.B.A. Anderson University Currently in Doctoral Program image002Text Box: Deidra A. Colvin Assistant Professor of Marketing Anderson University Falls School of Business 1303 East 5th Street Anderson, IN 46012 Room 202, Hardacre Hall Phone: 765.641.4103 E-Mail: dacolvin@anderson.edu