SYLLABUS

SPRING 2006-07 SYLLABUS R= 11; BSNS 4440

SENIOR MARKETING SEMINAR (writing intensive) = 211; 1 CREDIT HOUR

Location & Time: &n= bsp; = ; HARD 247 at 8:00-8:50 a.m. on Fridays

Instructors/Contact: &= nbsp; Dr. Cynthia Gibson (Hard 203, x.4395) and Assistant Professor Deidra Colvin (Ha= rd 202; x. 4103)

Instructor E-mail: = cagibson@anderson.edu and dacolvin@anderson.edu =

Instructor Web page: &nbs= p; http://facultyweb.anders= on.edu/~cagibson/ and http://facultyweb= .anderson.edu/~dacolvin/, respectively.

Office Hours: &= nbsp; &nbs= p; See Web Page or Posted Placard on Office Doors&= nbsp;

TEXT: Robbins, Carolyn. (2006). The Job Searcher’s Handbook, 3^rd ed. Upper Saddle River, N.J.: Pearson Prentice Hall. ISBN 0-13-155533-2.

COURSE DESCRIPTION: This course is designed for marketing majors who will be graduating within two semesters and seeking the first jobs of their professional careers. It is designed to teach students career planning and job search skills, based on a marketing and sales platform. Marketing majors will utilize concepts learne= d in marketing courses to develop a plan to market themselves to employers as a desirable prospective employee. Students will polish their writing, researc= h, and presentation skills to be able to project a professional business image that will help them get a job upon graduation. Students will practice their skills through writing cover letters and resumes, engaging in mock intervie= ws, exploring the resources of the Career Development Center, and interacting with actual professionals in the field. They will also prep= are and present a professional portfolio of their work.

COURSE PERSPECTIVE: The instructor takes the perspective that the c= ommon goal of students earning a university degree in marketing is to secure a job upon graduation. This course is taught from a career counseling perspective, with students being considered as prospective employees. It is assumed that students will utilize the tools in the course to engage in job search in the current semester. Being a writing-intensive course means that students will progress through several iterations of written work to progressively improve that work. The written work includes cover letters, resumes, portfolios, and marketing plans.

COURSE GOAL: The goal of this course is to develop Marketing majors as prospective professional employees.

Course Objective: To impart a mindset= & skill-set that will help soon-to-be graduating students engage in a success= ful job search.

Learning Objectives:

· To develop critical-thinking and self-analytical skills

· To develop executive-level writing skills.

· To develop professional presentation and interviewing skills.

· To apply marketing major course material by researching, preparing and presenting a = professional portfolio.=

Course F= ormat:

1. CLASS ATTENDANCE & PARTICIPATION. Every class is important = for learning. If you cannot be here, please inform the instructor ahead of time= , or as soon as possible thereafter. It is important to check the website and em= ail on a regular basis, as there may be changes in the class schedule due to speaker availability, interview opportunities, etc. One excused absence is allo= wed. Please be aware that, no matter ho= w good your reason for missing class, it is possible that multiple absences will affect your grade.

2. READING. Read the assigned material. The textbook was carefully chosen to help you g= et the most out of this course. You must follow textbook guidelines for all wo= rk, including resumes. Work will be graded using the forms and guidelines outlined in the = text.

3. GRADED ASSIGNMENTS ARE AS FOLLOWS:

a) &n= bsp; Cov= er letter: Students will write 3 = cover letters in an iterative process, each evaluated more rigorously with the expectation that the final letter will be perfect in content & format. Follow textbook guidelines on page 87, use textbook examples in Chapter 2 &= amp; follow “Cover Letter Guidelines” handout (posted on website). C= over letters will be turned in February 9, 16 and 23. Include all drafts every time you = turn in a cover letter.

b) &n= bsp; Res= ume: Students will prepare 3 resumes in an iterati= ve process, each evaluated more rigorously with the expectation that the final resume will be perfect in content & format. Follow textbook guidelines & examples in Chapter 2 and guidelines on handout (posted on website). Resumes will be turned in February 9, 16 and 23. Include all drafts every t= ime you turn in a resume.

c) &n= bsp; Portfolio: Students will prepare & present a portfolio of their achievements, awar= ds and samples of work to provide evidence of their abilities, knowledge and skills. This evidence is intended to be “proof” that the studen= t is capable of performing the duties of the job for which he/she is applying. Students will be presenting this portfolio in a graded mock interview forum with members of the AU Marketing Advisory Board on April 20. Students will = also turn the portfolio in to be graded after the interview on April 20.

d) &n= bsp; Car= eer fair attendance: Students are requi= red to attend at least ONE of the 4 career fairs posted on the AU Career Developme= nt Center website (http://= anderson.edu/career/jobfair.html). Students are required to turn in some artifact from the fair (such as recruiters’ business cards) to provide evidence of their attendance. =

e) Intervie= ws: Studen= ts are required to engage in at least ONE mock or actual interview, whet= her by telephone or in person. For the student to receive points, the following materials must be turned in no later than April 13: a copy or full description of the job position you interviewed for; the full name, title and contact informat= ion of the person who interviewed you; and a one-page description of what you learned in the interview (include what you enjoyed most, what made you most uncomfortable and at least one fact you learned about the company or the interviewer that you did not know going into the interview as well as your = current interview results (e.g., w= as an offer made, are you currently awaiting correspondence, etc.).

f) &n= bsp; Exam: There will be a final exam over the textbook and any class material on Thursday, May 3, from 9:30-11:10 a.m.

&n= bsp; = ; &n= bsp; = ;

COURSE METHODOLOGIES: The instructor will provide background and supplemental information; however, students are expected to come to class prepared to answer questions about the assigned reading material. The instructor will also provide additional instruction on material not covered= in the text and any obscure points. Learning will accrue through written exercises (e.g., cover letters, resumes, etc.), portfolio preparation and presentation, mock interviews, ca= reer fair attendance and guest speakers. The student should reach the end of the= semester fully equipped to launch a successful job search (with success being define= d as a job search that results in one or more attractive job offers).

GRADING: &nb= sp; = &nb= sp; = Total Points Possible:

Cover letters:

#1 @ 10 points

#2 @ 15 points

#3 @ 25 points &= nbsp; &nbs= p; &= nbsp; 50 points

Resumes:

#1 @ 20 points

#2 @ 30 points

#3 @ 50 points &= nbsp; &nbs= p; &= nbsp; 100 points

Portfolio: &nb= sp; = &nb= sp; = &nb= sp; 100 points

Portfolio prese= ntation: &n= bsp; = ; &n= bsp; 100 points

Interview Repor= t: &n= bsp; = ; &n= bsp; = ; 100 points

Career Fair att= endance: &n= bsp; = ; &n= bsp; 25 points

Final Exam: &n= bsp; = ; &n= bsp; = ; = 100 points

TOTAL POSSIBLE POINTS: &= nbsp; 575 points

GRADING SCALE:

93-100% =3D A &= nbsp; 83-87% =3D B &n= bsp; 73-77% =3D C = 63-67% =3D D

90-92% =3D A- &= nbsp; 80-82% =3D B- = 70-72% =3D C- = 60-62% =3D D-

88-89% =3D B+ &= nbsp; 78-79% =3D C+ 68-69% =3D= D+ &= nbsp; 0-59% =3D “Houston, we have a problem…”

TENTATIVE SCHEDULE:

1-12 Discuss syllabus and co= urse requirements. Hardacre 247. [For next class, read Chapter 3.]

1-19 How to begin your job s= earch. Discuss topic and Chapter 3 material. Hardacre 247.

1-26 Meet at the Career Development<= /st1:PlaceName> Center, 3^{rd
floor Decker at 8 a.m. [For next class, read Chapter 2; emphasis on pgs.
58-59.]}

2-02 Preparing electronic re= sumes and posting resumes online. Hardacre 247. [For next class, prepare first dr= aft of resume.]

2-09 Turn in the first draft= of cover letter and resume to the box outside Dr. Gibson’s office (Harda= cre 203). Send e-copy to

dacolvin@anderson.edu. You must pick up your graded hard copy before the end of the week so you can correct it and

revise it before turning in your se= cond draft on Monday!

2-16 Turn in the second draf= t of your cover letter and resume. Follow above instructions. Pick up graded sec= ond draft by the end of

the week so you can correct and rev= ise it before turning in your third draft on Monday.

2-23 Turn in the third draft= of your cover letter and resume. Follow above instructions. Pick up graded cover le= tter and resume before

2-28, to take clean resume to career fair. [For next class, read Chapter 4.]

3-02 College Talent Recruitm= ent Day Career Fair at Indian= apolis Convention Center, February 28.

3-09 Guest speaker, Hardacre= 247.

3-23 Guest speaker, Hardacre= 247. Dr. Mike Wiese to host as guest professor.

3-30 = Indiana Collegiate Job Fair at In= dianapolis Convention Center.<= span style=3D'mso-spacerun:yes'>

4-13 Portfolio practice. Har= dacre 247.

4-20 Portfolio presentations= with Marketing Advisory Board. Patterson Room of Hardacre Hall. Leave behind portfolio for grading.

4-27 Feedback from Marketing Advisory Board on portfolio presentation. Class evaluations. Portfolio retu= rn. Hardacre 247.

5-03 Final Exam, Hardacre 24= 7, 9:30-11:10 a.m. over textbook and class materials.

NOTE: Students with special problems that may affect performance in class should notify the instructor

during the first week of the semest= er so necessary arrangements can be made.

<= /span>