BSNS 4440 SENIOR MARKETING SEMINAR

 

RESUME GUIDELINES:

 

1.      Read Chapter 2 in your textbook, pages 37-79.

 

2.      Prepare a different resume for each job to which you are applying so you may tailor it to each employer.  This means your objective will be different on each resume.  For this class, you will be preparing a total of three resumes.  Be sure to match the job title and objective on both the cover letter and the resume.

 

2.      Choose your form:  functional or chronological.  (For most of you, it will be chronological).

 

3.      Choose one of the samples in the book on which to model your resume.

 

4.      For your objective, phrase it in terms of the needs of the company, not your needs (i.e., not “I want to work in a high-paying job that has opportunities for quick advancement.)

 

5.      Do not put high school degree in the Education section.  Use this format for your college degree:

                   “B.A., Marketing, with a Concentration in Marketing Communications, Anderson University, May 2006”

          Do NOT put your G.P.A. on your resume, unless it is 3.8 or higher.

          Do NOT put courses you have taken on your resume, unless they are specifically applicable to the job to which you are applying.

 

6.      DO use a “Skills” section if you are proficient (and employers are now checking your proficiency, so don’t exaggerate!) in certain areas such as website production and launching, SPSS or SAS, Microsoft Publisher, QAURK, etc.

 

7.      DO use an “Achievements, Awards, & Recognition” section to list things such as:

                   Dean’s List freshman-senior years

                   Dickmann Scholarship winner

                   SIFE Vice President

                   Camarata Secretary

                   Etc.

 

8.      Under “Work Experience,” only put jobs that say something about you, for example, you worked every summer to help pay your college tuition, or, you worked part-time during college to help pay your expenses.  DON’T put every job you had in high school unless it is relevant to the current jobs to which you are applying and demonstrate a relevant skill.

 

DO frame your jobs in terms of accomplishments if you can:  e.g. “Increased customer satisfaction by 20%”, “helped reorganize the office filing system,” “designed a new website,” etc.

 

9.      DO keep your resume to ONE PAGE, UNLESS, and ONLY unless you have RELEVANT work experience!!!!  Check with your instructor to determine what is and what is not relevant.

 

10.    DO use some creativity, but also be somewhat conservative:  use white or cream high quality paper, conservative fonts such as Times New Roman 12 point, etc.  You must understand that fancy fonts and styles usually do NOT transmit electronically.

 

11.    Send your resume to yourself electronically two ways:  copied and pasted into an email, and, as a Word attachment to your email.  See how it       looks.  Get rid of the lines in a template.  Make sure your formatting didn’t get messed up.

 

12.    DON’T use a template.  The lines will show up on an electronic transmittal.

 

13.    PROOFREAD, PROOFREAD, PROOFREAD, and, have someone else proofread it, too.  There should be NO typos, spelling errors, or any other kinds of errors.  ANY errors on the final copy will result in ZERO POINTS for that resume.  In the real world, employers will immediately throw away a resume when they get to the first error.

 

EVALUATION CRITERIA FOR YOUR RESUME:

 

1.      Did you follow the guidelines in the textbook?

2.      Did you follow the guidelines above?

3.      Did you email a copy as a Word attachment to dacolvin@anderson.edu AND place a hard copy in the box outside Dr. Gibson’s door?

4.      Did you email it to yourself to catch errors before you emailed it to your instructor?

5.      Did you proofread it to catch all errors, especially spelling?

6.      There will be NO grace for the third copy of the resume—it must be PERFECT.  Please take this seriously.

7.      You must turn in each copy of the resume every time you turn a resume in.  That is, when you turn in your second resume, you must include your first (graded) copy with it; and, when you turn in your third resume, you must turn in the first and second (graded) copies.

8.      You must follow the syllabus time schedule:

          Turn in your first resume, together with your cover letter, to the box outside Dr. Gibson’s office (HARDACRE 203) on Friday, 2-9.

          Pick them up by Wed, 2-14 (same place).  Email (each time) to dacolvin@anderson.edu

                   Turn in your second resume and cover letter (include your first, graded resume & letter) Friday, February 16.  Pick them up by Wed., 21.

                   Turn in your third resume and cover letter (include your first & second ones) Friday, February 23.  Pick them up by Tuesday, 2-27, in                       order to be able to take them to the February 28th career fair.

 

GRADING FOR RESUME:

 

1ST Draft:  (20 points): 10 points for following these directions and the book + 10 points for mechanical correctness (spelling, typos, grammar,                 punctuation, proper English, etc.)

2nd Draft:   (30 points): 10 points for correcting previous errors and making teacher-suggested changes + 10 points for mechanical correctness +                10 points for relevancy of content (matching objective and content to a particular job) – 5 points for not turning in 1st draft with this

3rd Draft     (50 points): 10 points for correcting previous errors and making teacher-suggested changes + 20 points for mechanical correctness and             visual appeal + 20 points for relevancy of content – 5 points for not turning in previous drafts with this one.

 

                   REMEMBER—YOU WILL NOT RECEIVE ANY POINTS FOR THE FINAL DRAFT IF THERE ARE ANY TYPOS AND            SPELLING ERRORS ON IT. 

 

                   This is because a prospective employer will immediately throw it away if he/she sees an error.