BSNS 4440 – SENIOR MARKETING SEMINAR

REVIEW FOR FINAL EXAM

All exam material is taken from the assigned readings from our textbook. There will be 50 true/false and multiple-choice questions on the exam. The exam will be Scantron-graded. Please bring a pencil.

I. Resume – Chapter 2

Purpose of Resume

Resume errors

Resume styles/formats: chronological, functional, targeted, and electronic

Job objective: to have or not, how to word

Education section: high school?, all college classes?, GPA?

Work experience: what to put and what not to put

Personal information

References

Final draft: color, format, # of pages, quality, page #, exaggerating, title, proofreading

Electronic resume guidelines

II. Cover letter – Chapter 2

Purpose of cover letter

When to use a cover letter

Format: opening, 1^st, 2^nd & 3^rd, and closing paragraphs purposes

Page length and style

Salary issue

Format: Heading (names, addresses, date), salutation, body, and closing

AIDA checklist

Form letters

Follow-up letters: when and how to use

III. Job search – Chapter 3

Sources: Internet, directories, trade publications, associations, state & city job service

centers, career fairs, chamber of commerce, career resources & college placement centers, bulletin boards, temporary agencies, job placement firms, government, newspapers, direct contact, networking

Informational interview: strategies & questions

Making calls for information: objective, plan, script, and close

Internet: Corporate Internet sites and Internet job banks

IV. Interviewing – Chapter 4

Mistakes (How Not to Interview)

How to prepare for an interview, and, research sources

Getting to the interview

Professional dress

Arrival time

Types of interviews: group (committee/panel), unstructured, structured, stress

How employers evaluate you

What employers are looking for: interpersonal skills, personality, match/fit

Conduct guidelines in the interview

Questions you could be asked in the interview

Behavioral screening

Questions you should ask and NOT ask in an interview

Illegal interview questions

Closing the interview

Follow up after the interview