SYLLABUS
BSNS 4500-01
ADMINISTRATIVE POLICY
3 CREDIT HOURS
SEMESTER I I- SPRING 2006
DR. REBECCA HASKETT
REBECCA HASKETT, ASSOCIATE PROFESSOR
OFFICE: HARDACRE HALL, ROOM 215
PHONE: 641-4369
E-MAIL:
bahaskett@anderson.edu
Required Text: Strategy: Winning in
the Marketplace, 1st Edition
by Thompson, Gamble & Strickland-2004, Irwin. ISBN:
0-07-284770-0
Role of the Course:
The central theme of the strategic management course is that
a company’s chances for sustained success are greatly improved when managers
have an astute timely strategic “game plan” for running the company and then
“implement and execute” the plan with great efficiency. The overriding teaching
objective is to sharpen your ability to “think strategically” and to diagnose situations
from a strategic perspective.
Unlike most other required business courses, policy is a
“big picture” course. Weighing the ins and outs of strategy formulation and
implementation forces a total enterprise perspective demands that many
functional area variables and situational issues are dealt with at once, and
calls for judgments about how all the relevant factors add up.
Course Objectives:
1.
To sharpen
your abilities to “think strategically” and use good business judgment to make
strategic decisions.
2.
To teach you
to use the tools and techniques of situation analysis to craft strategies.
3.
To acquaint
you with the managerial tasks associated with implementing and executing
company strategies.
4.
To integrate
the knowledge gained in earlier core courses, and show you how the various
pieces of the puzzle fit together.
5.
To make you
more conscious about the importance of ethical principles, personal and company
values, and socially responsible management practices.
6.
To develop
your ability to present information in a cohesive and concise manner, and in a
way that is professional, thorough, and influential.
General Information and Requirements:
Exams: The chapter exams
will be multiple choice and short essay.
The final exam will be an in-class case analysis.
Written Case: You will be required
to turn in a major written analysis of an assigned case. The analysis should include a 6-8-page
summary of your findings plus any exhibits you feel necessary and the
appropriate backup analysis. The paper
should be written as a report to the top management of the company.
Written
Case Point Distribution:
20 - Overall Format/Organization (Title page, table of
contents, section headings, etc.)
15 - Background/History
30 - Industry & Competitive Analysis (see p. 39)
30 - Company Situation Analysis & Review of Current
Strategies as detailed in the case (see p. 79)
15 - Financial Analysis
30 - Recommendations/Conclusions/Projections
10 -
Spelling/Punctuation/Grammar
150
Team Case
Presentation: You will be assigned to a team that will be
responsible for an oral presentation to the class. The presentations will
consist of a 20-30 minute presentation of your analysis and recommendations
on a case followed by a 10-15 minute question and answer period. Current
information (since the case was written) should be reviewed and summarized in
the Epilogue. You should approach these
sessions as professional consultants and should dress and plan your
presentation accordingly.
Team Case Presentation Point
Distribution:
10 - Teamwork/ Professionalism of Visual Aids
5 - Background/History
15 - Analysis: Industry & Competitive
15 - Analysis: Company Situation
10 - Analysis: Financial
20 - Recommendations/Conclusions/Projections
5 - Epilogue of recent news since the case
10 - Question & Answer Period/ Knowledge
of Material
10 - Peer Evaluation
100
Review
Panel: Your Case Presentation Team will be assigned to serve as a
Review Panel for a Team Case Presentation, and lead the 10-15 minute question
and answer period. Each group member, of
the assigned Review Panel, should individually prepare and submit a
typed summary of three potential discussion questions and three recommendations
for the Presentation Team or class to respond to following the presentation.
Participation: The
grade assigned for participation will be determined by your contributions in
the following areas:
·
You are expected
to come prepared & on-time
to every class session and to actively participate in class discussions.
·
At times (unannounced)
you will be required to write answers during class to specific questions
concerning a given case or chapter material. You may also be asked to work
individually or in teams on certain exercises. These may be graded!
·
You will be
required to read and analyze selected cases and actively participate in class
discussions of those cases. You will
also be required to submit your typed case notes for review, as requested.
Misc.: All written work
other than tests must be computer generated. The expectation is that you have
used both the spell check and grammar check editing tools in the preparation of
your written work.
Any late work (including tests) will be penalized 20% unless
prior approval is received. All work must be completed within one week of the
assigned due date. Work is due at the beginning of class on the day
assigned unless otherwise indicated.
Students having special clinically based problems that might
affect their performance in class should notify the instructor during the first
week of school. Possible arrangements
can be made to work closely with the Learning Center,
a tutor, or special time provided by the instructor.
Grading Scale: Course
Requirements & Points
A = 94-100 Two
Chapter Exams 200
A- = 91-93 Written
Case 150
B+ = 88-90 Group
Presentation 100
B = 84-87 Review
Panel 25
B- = 81-83 Participation 100
C+ = 78-80 Final
Exam - Case 100
C = 74-77 Total Possible 675
C- = 71-73
D = 61-70
Course Schedule (subject to change)