SYLLABUS
BSNS 4300-01
PLANNING AND ADVANCEMENT IN
NONPROFIT ORGANIZATIONS
3 CREDIT HOURS
SEMESTER II, 2005-2006
DR. REBECCA HASKETT
OFFICE:
HARDACRE HALL, ROOM 215
PHONE:
641-4369 E-MAIL: bahaskett@anderson.edu
Course Description:
Effective
administrators in a nonprofit setting must interact with multiple
constituencies, provide mission and vision to the organization, make strategic
decisions, access resources and support, and provide tools for daily action. Topics for this course include marketing,
strategic planning, grant writing, special event management, fund-raising, and
community relations efforts.
Required Texts:
Tempel, E.
R. (2003). Achieving Excellence in Fund Raising
(Henry A. Rosso and Associates).
Jossey-Bass. ISBN: 0-7879-6256-2.
Objectives of the Course:
- To gain an understanding of the
unique aspects of planning and advancement in nonprofit organizations.
- To become aware of the importance of
developing ethical fundraising activities which support the mission of the
nonprofit agency.
- To understand the importance of a
marketing philosophy in nonprofit agencies.
- To gain both a conceptual and
hands-on understanding of the fund raising issues facing nonprofit
managers.
- To examine His calling to be salt
and light in our communities and organizations, as it relates to
nonprofit management practices.
Requirements:
You are expected
to come prepared and on time to
every class session and to actively participate in class discussions.
Class
Discussion: To facilitate class discussion, it would be
useful to take notes as you read the chapters.
At times there will be peer and self-assessments of your contribution to
the discussion of assigned chapters.
Service
Learning Activities:
Over the course
of the semester, you will be assigned selected Activities to complete. Your grade will be based on the content of
the submission and completion by the due date.
Some questions will require you to network with individuals/organizations
in the community.
Book Critique
& Presentation: Students will select and read a supplemental
book on the topics of this course. Each
student will then prepare and submit a 2-3 page book critique and present an
overview of the book to the class. Your
book critique, and your outline or copy of PowerPoint slides, will be due at
the time of your presentation.
Indy Meeting
Report: Students will be required to attend a
Professional Fund Raising meeting in Indy and submit a one-page reaction
report. Fee will range from $20-30.
Note: Students having special problems that might
affect their performance in class should notify the instructor during the first
week of school. Possible arrangements
can be made to work closely with the
GRADING SCALE: Points Percent
Service Learning
Activities 100 A =
94-100
Quizzes 50 A-
= 91-93
Class
Participation/Discussion 50 B+ = 88-90
Book Overview Presentation
50 B = 84-87
Book Critique
50 B- = 81-83
Indy
Meeting Report 25 C+ = 78-80
Total Possible 325 C = 74-77
C- = 71-73
D = 61-70
TENTATIVE CLASS SCHEDULE (subject to
change):
Introduction to Fund Raising:
January
11 Introductions,
Areas of Interest/Expectations & Course overview
13 Reading/Discussion: Tempel pages XV-Xlii
16 Reading/Discussion:
Tempel Chapters 1 & 2 Context & Philosophy
18 Reading/Discussion: Tempel Chapters 33 & 34 Profession
& Skills
20 Guest: Fund Raising Overview,
Bob Coffman, AU, V.P. Advancement
23 Reading/Discussion: Tempel Chapters 30 & 31 Ethics &
Stewardship
25 Discussion/Assignment: Philanthropy & Stewardship
27 Reading/Discussion: Tempel Chapter 3 Planning/Fund Raising
Cycle
30 Guest: The Fund Raising School,
Tim Seiler, Director
Fund
Development Process:
February
1 Reading/Discussion: Tempel Chapters 4 & 5 Constituency
Model
3 Service Learning Activity
Day
6 Reading/Discussion: Tempel Chapters 6 The Case
8 Reading/Discussion: Tempel Chapters 7 Development Plan
Fund Raising
Vehicles & Methods:
February
10 Reading/Discussion: Tempel Chapter 8 Annual Fund
13 Reading/Discussion: Tempel Chapter 9 Gifts of Significance
15 Assessment Day
no classes
17 Guest: Annual Fund/Gifts of
Significance/Endowment
20 Reading/Discussion: Tempel Chapters 10 & 11 Capital
Campaign
22 Reading/Discussion: Tempel Chapter 12 Planned Giving Program
24 Reading/Discussion: Tempel Chapters 19, 20 & 21 Methods
27 Reading/Discussion: Tempel Chapters 19, 20 & 21 Methods
Funding
Sources:
March
1 Reading/Discussion: Tempel Chapt. 13 Individuals
3 Reading/Discussion: Tempel Chapt. 14 Corporate
6 Guest:
Corporations/Foundations/Grants
8 Reading/Discussion: Tempel Chapt. 15 Foundations/Grants
10 Service Learning Activity
Day
13, 15 &
17 Spring Break
no classes
20 Presentation
Day
22 Grants Overview (readings to
be assigned)
24 Guest: Karen McTague, AU Grants Research Officer
Meet in Decker 245
27 Grants Overview
29 Service Learning Activity
Day
31 Presentation Day
Fund
Development Management:
April
3 Reading/Discussion: Tempel Chapters 24 & 25 Human Resources
5 Guest
7 Service
Learning Activity Day
10 Reading/Discussion: Tempel Chapters 23 Managing the Program
12 Reading/Discussion: Tempel Chapters 26 Strategic Planning
14 Good
Friday no classes
17 Presentation Day
19 Fieldtrip: Assoc. of Fundraising Professionals (AFP)
Luncheon
21 Service Learning Activity
Day
24 Reading/Discussion: Tempel Chapter 27 Effective Use of
Technology
26 Guest: e-Tapestry
28 Wrap-up
MAY
3 Finals
Session - Wednesday, 8:00-9:20 a.m.
Reference Sources
Brinckerhoff,
P. C. (1994). Mission-Based Management: Leading Your Not-for-Profit into the 21st
Century.
Browning,
B. (2001). Grant Writing for Dummies. NY:
Wiley Publishing, Inc.
Geever,
J. C. & McNeill, P. (1993).
Guide to Proposal Writing. NY: The
Rosso,
H. A. (1996). Rosso on Fund Raising: Lessons from a Masters Lifetime Experience.
Steiner,
R. (1988).
Weis,
Roger M. & Gantt,
Wolf,
T. (1984). The Nonprofit Organization: An Operating Manual. NY:
Prentice Hall Press.
Internet
Sources:
The
Chronicle of
Philanthropy www.philanthropy.com
Nonprofit Online
News news.gilbert.org
Indiana Youth
Institute www.iyi.org
The
Association of Fund
Raising Professionals www.afpnet.org